Learn how to incorporate the popular “Blue Ocean” strategy into your business at a lunch seminar, “Unlocking the Power of Blue Ocean Strategy,” on Friday, Nov. 13, from 12-1 p.m. Presented by the Advertising Federation of Northwest Pennsylvania (AFNWPA), the seminar will be held at the Manufacturer & Business Association Conference Center, 2171 West 38th Street, Erie.

The Blue Ocean Strategy is based on the internationally bestselling book by W. Chan Kim and Renée Mauborgne, which contends that many businesses are wading in a “bloody red ocean” of competition, price wars and reduced margins. The strategy is structured around the idea that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth, making the competition irrelevant.

In this seminar, Blue Ocean Certified Trainers Dan Monaghan and Amy Pontillo will explain the basic concepts, tools and methodologies behind Blue Ocean Strategy/Value Innovation and the building blocks needed to differentiate your business’s products and services in today’s competitive marketplace.

Cost for the seminar, which includes lunch, is $30 for AFNWPA members, $40 for non-members. Registration will begin at 11:45 a.m., with the lunch and presentation beginning at 12 p.m.

Please register online by Nov. 6 at www.afnwpa.org.